Chris Richards

Legacy as a Benefit®

Christopher Richards is the Founder and Chief Executive Officer of Legacy as a Benefit®, the creator of a modern executive-benefit framework designed to help transform traditional compensation into long-term, multi-generational value. He founded LAAB to address a fundamental gap in how organizations attract, retain, and reward their most valuable leaders — moving beyond short-term incentives toward intentional legacy-driven planning.

As CEO, Christopher sets the vision and strategic direction for the firm, overseeing intellectual property development, enterprise relationships, and platform adoption. He works closely with CEOs, CFOs, boards, and human-capital leaders to help organizations integrate Legacy as a Benefit® into their compensation philosophy in a way that is scalable, and culturally meaningful.
Christopher is the principal architect of the LAAB framework, guiding how compensation dollars are re-engineered into durable planning strategies that align employer objectives with employee security and long-term impact. His leadership focuses on category creation, disciplined growth, and institutional credibility — ensuring LAAB is positioned not as a product, but as a repeatable system that delivers lasting value across careers and generations.

Driven by the belief that one generation has a responsibility to prepare the next, Christopher leads LAAB with a commitment to clarity, simplicity, and purpose — helping organizations design benefits that strengthen culture, loyalty, and legacy.

Registered Representative and Financial Advisor of Park Avenue Securities and Financial Representative of Guardian